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OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion

In this trenchant analysis of a business stratagem gone wrong, Lucas Conley offers us a long overdue investigation into our culture of obsession. From sensory specialists to word-of-mouth marketers and executives keen to leave their mark, we are introduced to the unforgettable cast of characters responsible for getting our attention from often insidious, emotionally charged angles. In a landscape punctuated by brand-churches and tribes, Conley lifts the veil on an unchecked phenomenon and requires us to consider the grave ramifications of our branded world.

Setting the Table: The Transforming Power of Hospitality in Business

Danny Meyer started Union Square Cafe when he was 27, with a good idea and scant experience. He is now the CEO of one of the world's most dynamic restaurant organizations, one that includes 11 unique dining establishments, each at the top of its game. How did he do it? How has he consistently beaten the odds in one of the toughest trades around? Audible.com is the destination for audible book entertainment.

Marketing to Win More Business: Actively Market Your Business to Attract Customers

This guide, written in a practical, straightforward style, covers how to win new customers and increase sales; how to market a business, its services and products cost effectively; how to make advertising work; how to get better results from direct mailings; how to boost your organization's profile through editorial coverage; how to win more business at exhibitions; how to develop and exploit opportunities for joint promotions and sponsorship; how to conduct e-mail campaigns; how to write newsletters and e-newsletters.

The Big Bing: Theories on the Origins of the Business Universe

Stanley Bing knows whereof he speaks. He has lived the last two decades working inside a gigantic multinational corporation, kicking and screaming all the way up the ladder. He has seen it all: mergers, acquisitions, layoffs, the death of the three-martini lunch; and has himself been painfully re-engineered a number of times. He has eaten and drunk way too much, stayed in hotels far too good for him, waited for limousines in the pouring rain, and enjoyed it all. Sort of. Most importantly, Bing has seen management at its best and worst, and has practiced both as he made the transition from an inexperienced player who hated pompous senior management to a polished strategist who kind of sees its point of view now and then. Audible.com is the destination for audible book entertainment.

Profitable Growth is Everyone's Business: 10 Tools You Can Use Monday Morning

In this trailblazing book, Ram Charan provides the building blocks and tools that can put a business on the path to sustained, profitable growth. For more than twenty-five years, Ram Charan has been working day in and day out with companies around the world. The ideas he has developed for solving the profitable revenue growth dilemma facing many businesses are based on personally seeing what works in real time.

How to Make Big Money In Your Own Small Business: Unexpected Rules Every Small Business Owner Should Know

Whether you're one of the 47 million Americans who dreams of running your own small business or you're already the owner of one of the 25 million small businesses in the United States, Jeffrey Fox is the man who can help you get to the top. Using his own experience as an extremely successful entrepreneur, Fox offers his blueprint for success. Audible.com is the destination for audible book entertainment.

Small Business for Dummies, 2nd Edition

This easy-to-understand guide is also for those who want to write great business plans, create the right legal framework for your business, locate financing that suits your needs.

The Entrepreneur Starter Kit: Expert Insights into Small Business Success!

More people are becoming successful entrepreneurs than ever before, and you can too. This lively, authoritative program introduces you both to experts and to people like you who are living their dreams, in six information-packed lessons to jump-start your future.

Reengineering the Corporation: A Manifesto for Business Revolution

No business concept was more important to America's economic revival in the 1990s than reengineering, introduced to the world in Michael Hammer and James Champy's Reengineering the Corporation. Already a classic, this international best seller describes how the radical redesign of a company's processes, organization, and culture can achieve a quantum leap in performance. Audible.com is the destination for audible book entertainment.

You're Hired: How to Succeed in Business and Life

Being on The Apprentice made Bill Rancic an overnight celebrity. But his winning strategies were developed long before that, and in You're Hired, he uses examples from his own life to prove that the secrets of success can be found within us all.

Career Warfare: 10 Rules for Building Your Successful Brand on the Business Battlefield

In his signature, outspoken style, D'Alessandro offers concrete advice on building a reputation that commands respect, coping with office politics, and surviving the less-than-sane aspects of any organization. He explains why only 20 percent of the people in a given corporation are truly valuable to the organization, demonstrates the right way to polish the boss's image and prevent the boss from tarnishing the listener's, and provides valuable lessons in the etiquette of reputation building. Audible.com is the destination for audible book entertainment.

Work Like da Vinci: Gaining the Creative Advantage in Your Business and Career

In his instant self-help classic, the international best seller How to Think Like Leonardo da Vinci, Michael J. Gelb identified seven aspects of da Vinci's genius that contemporary readers can emulate and apply in their own lives. Now, in Work Like da Vinci, Gelb adapts these principles to the specific demands of the workplace, sharing the innovative solutions to contemporary corporate and career challenges that have kept him in constant demand as a top-tier speaker and consultant to Fortune 500 clients.

What Clients Love: A Field Guide to Growing Your Business

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd - and sell anything to anyone. Audible.com is the destination for audible book entertainment.

Death by Meeting: A Leadership Fable about Solving the Most Painful Problem in Business

In his latest engrossing work of business fiction, best-selling author Patrick Lencioni provides a cure for the most painful yet underestimated problem of modern business: bad meetings. And what he suggests is both simple and revolutionary.

Broken Windows, Broken Business: How the Smallest Remedies Reap the Biggest Rewards

A wise and practical book that helps business managers achieve ultimate success by identifying and rectifying the small problems, the broken windows, that can and will sink your business. Social psychologists and law enforcement officials agree: If a window in a building is broken and left in its ruined state, the rest of the windows will soon be shattered, and the neighborhood will subsequently go downhill. According to business author Michael Levine, this same notion can be applied to the world of business. Audible.com is the destination for audible book entertainment.

You've Got to Be Believed to Be Heard: The Complete Book of Speaking...In Business and in Life!

Effective communication is essential in business and in everyday life. The most powerful communicators reach not just our minds, but our hearts: They win our trust. You can learn to impress and persuade people by following Bert Decker's program in You've Got to Be Believed to Be Heard.

Drive Business Performance: Enabling a Culture of Intelligent Execution

How can your organization increase its agility, alignment, and accountability to improve performance? Developing performance-management capabilities means changing the way people are empowered to make better decisions. It requires a transition from a restrictive, command-and-control approach to a management style that includes more participants in the performance-management process. Drive Business Performance shows you how. Audible.com is the destination for audible book entertainment.

Recruiting the Right Staff: How to Get the Best People for Your Business

Employing the right people is critical to the success of any business. Appointing the wrong person can be expensive, not only in monetary terms but also in terms of wasted time and energy. It can also lead to internal conflict, higher absenteeism, and lost production time.

The Small Business Owner's Guide to a Good Night's Sleep: Preventing and Solving Chronic and Costly Problems

Debra Traverso tells you how to prepare for the surprises most likely to throw small businesses off course. She helps you anticipate both predictable hurdles and devastating ordeals, so that no crisis will catch you off guard. No need to waste emotions, time, and money when a crisis hits: you can get a good night's sleep!

Leadership and the Sexes: Using Gender Science to Create Success in Business

Leadership and the Sexes presents brain science tools with which listeners can look into the brains of men and women to understand themselves and one another. Provided are five Gender Tools, which can be used immediately in executive, management, design and marketing teams. The gender science presented here has been used successfully by such diverse corporations as IBM, Nissan, Proctor & Gamble, Deloitte & Touche, Price Waterhouse Coopers, Brooks Sports, and many others. Audible.com is the destination for audible book entertainment.

The E-Myth Revisited: Why Most Small Business Don't Work and What to Do About It

In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed, and shows how to apply the lessons of franchising to any business, whether or not it is a franchise.